Clients are the lifeline of any company, and law firms are no exception. Without clients, you don’t have an organization to run. And in order to get clients, there are several factors that you need to focus on in order to get the perfect client acquisition for your law firm.
Now, when harnessing the power of digital platforms, it is important to understand that combining a few random tricks wouldn’t work for you. Instead, you will need to integrate a full feature-pack strategy in order to escalate your client acquisition strategy.
If you realize that your law company is having a hard time acquiring new clients, consider the following seven points and try to improve your firm’s current situation.
1. Lacking in Concentration
In any business, focus and concentration are everything. There’s popular marketing saying that ‘when a business is marketing to everyone, it is actually marketing to no one. And this is 100% true. Law firms are just like other businesses, and the same rule also applies to them.
Think from a client’s perspective. Who would you choose if you were a potential client looking for an employment discrimination lawyer? Your options are discussed below:
- A general practice law company specializes in criminal law, start-ups, discrimination, medical malpractice, business law, and more. They claim to be best at every law aspect.
- A discrimination law firm that has a pool of expert, qualified, and experienced lawyers or legal advisors in employment discrimination. This firm takes pride in knowing that it has won many employment discrimination cases.
If you choose the second one, you’re exactly thinking like the potential clients.
2. Understand the Market
The important rule to owning and running a successful business is identifying the people who may need your service. This means that you understand how your audience becomes eligible to be your possible clients and form where they come from.
For instance, if a law firm only focuses on giving services to start-ups or small-scale business setups, it would probably know that its target audience frequently visits crowdfunding sites or sites that help entrepreneurs establish their businesses around the country.
3. Maligned Reviews & Testimonials
In the twenty-first century, reputation management is more important than ever. With online platforms taking over every aspect of our world and becoming increasingly popular amongst the common people, if you’re not taking out some time to monitor these platforms and address any negative reviews about your firm, it can hurt your business. Instead, you must understand the power of these platforms in order to get the best online reputation management for your law firm in Dubai.
It’s particularly not very important to exist on these review sites, but it is very important to know that these sites exist for a reason. Plus, you should occasionally check these sites to respond to good and bad reviews about your company. This is an act that visitors typically see about a company, whether or not they are concerned about their online reputation.
4. Good Graphic Representation
Most law firms still don’t take it seriously. Adding your headshot to your professional accounts and website is extremely important because it easily communicates the credibility and authenticity of your law firm. For example, Mai Alfalasi, the leading law firm in Dubai, is highly focused on the use of great graphical representation as it has helped us in a plethora of ways for client acquisition.
Moreover, humans are naturally tempted by images, and in today’s digitally-advanced world, visuals play an integral part in making or breaking your company. If your website is messed up with content without having appropriate images, you won’t look professional in front of your audience. Further, if you don’t add your image, the potential clients won’t be able to imagine the person winning their case. They’ll quickly look for another law firm regardless of your experience and qualification.
5. Missing Mobile-Friendliness
Is your law site mobile optimized? Remember that mobile enablement has taken our world by storm. According to Statista, half of the worldwide web traffic comes from mobile phones, which account for more than 55% of total web traffic. If it isn’t, then this could be a reason your clients are not taking an interest in your firm.
This means people are not able to see or interact with your website through a smartphone. Plus, if they can’t see you online, they’ll switch to the rival company, which is available at all times.
6. Unpopularity among the Current Clients
Unpopularity among the existing clientele is another huge reason, as most clients in the law profession came through referrals or word-of-mouth. If existing clients don’t like you, this is a huge problem for your law company.
Why? It has been found that word-of-mouth and referral sources are the biggest sources of attracting new clients for any law company. If a business attorney is dealing with a client who owns a successful business, there are high chances that this client networks with other business owners and may recommend you to others.
7. Poor Digital Marketing Measures
No matter if you like it or not, the future is digital marketing, which includes search engine optimization, social media marketing, content marketing, email marketing, and whatnot.
Remember that lacking in the digital marketing endeavors can destroy your digital brand’s effectiveness while reducing the current client base as well. Moreover, it also results in budget problems, low client volume, and sometimes results in the closure of a business.
So, this digital marketing can be a true game-changer for your law firm. It is a technique that helps your law agency attract traffic from search engine sites like Google. Having an optimized site filled with correct keywords is the key to getting profitable clients from the web.
The Final Takeaway
So, there are tons of ways with which you can elevate your client acquisition process through effective measures. These are some that will help you uplift your client base through result-driven means.
What We Cover
- Corporate & Commercial
- Dispute Resolution
- Finance & Investment
- Insurance
- Arbitration
- Litigation
Mai Alfalasi
Advocates & Legal Consultancy
1203, Green Tower
Baniyas Street, Deira
Dubai, United Arab Emirates
Phone. +971 4 223 0666
Whatsapp. +971 50 208 9986
Email. info@maaflegal.ae
Office Hours
9.00am to 6.00pm (GST)
Monday to Friday